Last week, on the crux of moving forward on several projects and completing critical phases of others I had a hard drive failure. Fortunately, I run my primary machine with multiple hard drives for real-time backup and likewise back them up via remote backup applications such as Carbonite. Now, in updating Google Docs for several real-time client collaboration folders, I figured it a good idea to further collaborate via Google Wave, and in doing so, I began to realize a powerful platform for every facet of my life in media. From managing editorial, business, ecommerce, advertising, marketing, publishing, planning and conceptualizing, Google Wave is a very interesting and highly extensible platform that ought to be considered for its potential power in communications.
When it comes to technology and even social media, the Off-Road Industry (OFFROAD NATION) remains in a stooper, in part due to the archaic-minded mavens at the helm and likewise due to the snake oil salesmen who have delivered these the industry a sour taste of used car salesmanship. This remains true from aftermarket parts manufacturers to race promoters. I have my array of email accounts and keyword search tools that scan the web and more specifically the more prominent aspects of social media, scanning for anything pertaining to marketing, social media, public relations and e-commerce. Many of these search queries are focused intensely upon the overall #OFFROAD industry but delve into the #POWERSPORTS, #AUTOMOTIVE, #ACTIONSPORTS, #4X4 and related realms. Though, the update that arrived just moments ago was from one of my underground insiders, who forwarded me the content from an RDC thread, which opens as follows:
I generated my first Twitter account back in 2007. Shortly thereafter, I performed a few contextual posts to Twitter (Tweets) and audio posts to Utterz (now called Utterli). This included posts generated from remote location at local races such as Mojave Desert Racing (MDR) and Mojave Offroad Racing Enthusiasts (MORE) but also SCORE Primm 300 and SCORE Baja 1000 races. During that time, all formidable websites offering coverage for these races, specifically the Baja 1000, were weak efforts. The only exception would be the Race-Dezert.com Weatherman Race Radio Live Audio Feed. But even that is rather limited in its redeeming value, which is an entirely different conversation. It wasn’t until mid-2008 that I began consistently using a Twitter account. My spike in Twitter activity was do in part to public relations guru Jim Graham (@RonJon), who is also a self-proclaimed pretty boy Class 11 VW racer, whose race addiction is delivered via @DesertDingo. There were other things that truly interested about Twitter, but it’s just as easy to blame it on Graham. Should you follow him, you might find his ever-changing array of avatars entertaining and even perplexing. While my fervor is for off-road racing, my primary interest in engaging Twitter was from the e-commerce perspective, since I have realized that e-commerce is indeed the driving force for financial sustenance behind the off-road industry.