As the day began at the crack of dawn, just prior to the sunburst emerging from behind the eastern horizon, I filtered through the various RSS feeds and and categorized favorites upon my top Firefox bookmarks. And what follows is a snapshot of what I read through, which includes blog posts that span the gamut of technology, marketing, advertising and retail ecommerce and mobile commerce. Amid the favorite items of interest is Facebook, specifically Facebook Places, as I am engaged in the launch of similar Facebook Check In marketing campaigns for two clients in the coming months.
I remember the days. I worked straight HTML. I wrote like a mad man. Lived the ultimate off-road lifestyle and documented the insanity by means of a camera, a keyboard and often times a satellite internet connection. Those were the days of Off-Road.com. There were editorial days that existed long before the ORC era of my life, but they do not size up to the workload, responsibility nor adventure. Traffic at ORC was ultimately bolstered by informative and often humor-laced excitement. And during that era of my life, it was far more difficult to web publish that excitement as it is today. Straight HTML via notepad and then manually publishing links via FTP file upload for an array of primary directory pages was an extremely tedious task. Homesite soon eased the HTML editing woes but also inserted erroneous code. Fortunately, Macromedia Dreamweaver segued onto the scene has long proven to be a standard asset in my code-slinging repertoire.
I generated my first Twitter account back in 2007. Shortly thereafter, I performed a few contextual posts to Twitter (Tweets) and audio posts to Utterz (now called Utterli). This included posts generated from remote location at local races such as Mojave Desert Racing (MDR) and Mojave Offroad Racing Enthusiasts (MORE) but also SCORE Primm 300 and SCORE Baja 1000 races. During that time, all formidable websites offering coverage for these races, specifically the Baja 1000, were weak efforts. The only exception would be the Race-Dezert.com Weatherman Race Radio Live Audio Feed. But even that is rather limited in its redeeming value, which is an entirely different conversation. It wasn’t until mid-2008 that I began consistently using a Twitter account. My spike in Twitter activity was do in part to public relations guru Jim Graham (@RonJon), who is also a self-proclaimed pretty boy Class 11 VW racer, whose race addiction is delivered via @DesertDingo. There were other things that truly interested about Twitter, but it’s just as easy to blame it on Graham. Should you follow him, you might find his ever-changing array of avatars entertaining and even perplexing. While my fervor is for off-road racing, my primary interest in engaging Twitter was from the e-commerce perspective, since I have realized that e-commerce is indeed the driving force for financial sustenance behind the off-road industry.